Runners on the Rise: Fall 2025Runners on the Rise: Fall 2025
Athletics

Runners on the Rise: Fall 2025

by Sean Cartell

SAN ANTONIO – It was once again a record-setting fall for UTSA Athletics in its third season as a member of the American Conference. As part of the department’s impressive trajectory, fans have continued to support the Roadrunners in achieving record-breaking attendance, ticket sales, social media metrics and more.

Academics

Athletics/General

  • Ahead of the 2025-26 athletic year, UTSA became the first athletics program in the nation to launch a First Generation jersey patch to recognize the student-athletes who are the first in their families to graduate college.
  • This August, UTSA Athletics began the Rowdy Creative Agency to enhance the department’s brand visibility, directly support student-athlete brand building, drive storytelling and expand the fan experience. Bringing together staff from brand engagement, broadcast, communications, creative, fan experience and spirit under one umbrella has allowed the Roadrunners to continue to drive innovation and creativity. UTSA was the first Group of 5 athletics program in the nation to create an agency model for its external services.
  • From July 1, 2025 through December 1, 2025, UTSA Athletics has told 72 in-depth feature stories on Roadrunners’ student-athletes, coaches and sport programs, including 42 written features and 30 video features.
  • This October, UTSA welcomed SportsCenter on Campus in advance of the Thursday night football game with Tulane. The crowd turnout marked the largest in the history of the program.
  • UTSA was the only school in the country to broadcast its weekly soccer and volleyball press conferences on ESPN+ each week.
  • UTSA was the only school in the country to stream its home postgame press conferences for volleyball on ESPN+ for every home match this season.
  • Engagements on the UTSA Athletics X account are up 52.6 percent this fall season as compared to the 2024 fall season.
    • The UTSA Athletics X account grew by 8.2 percent since last fall and now has 30,332 followers.
    • The @UTSAAthletics X account garnered 1.25 million impressions between August 1, 2025 and December 1, 2025, an increase of 20.8 percent from that same period last year.
    • Video views on the UTSA Athletics X account are up 36.5 percent this fall as compared to last fall.
  • The UTSA Athletics Facebook account drew 3.38 million impressions during the 2025 fall season from August 1, 2025 to December 1, 2025, an increase of 45.5 percent from last fall.
    • Video views on the UTSA Athletics Facebook account are up 383.3 percent from the fall season last year.
    • The UTSA Athletics Facebook audience grew to 42,277 fans by December 1, 2025 with a net-follower increase of 99.2 percent from a year ago.
    • Engagements on the UTSA Athletics Facebook account are up 31.3 percent this fall as compared to last fall.
  • The UTSA Athletics Instagram account totaled 3.5 million impressions this fall and 67,600 content interactions.
  • Views on the Rowdy Creative YouTube channel grew 47.8 percent during the 2025 fall season as compared to the 2024 fall season.
    • Subscribers on the Rowdy Creative YouTube channel grew from 887 subscribers on December 1, 2024 to 1,248 subscribers on December 1, 2025 – an increase of 40.7 percent.

Sponsorships

  • UTSA Sports Properties welcomed a record 28 new sponsors in 2025-26, including an NCAA Division I athletics first – Mexican-based company sponsor, JUMEX. Other new UTSA sponsors include Belfor, Chama Gaucha, Las Palapas, Shur Med, OCI Energy, County Line BBQ, the U.S. Space Force and Joeris Construction.
  • UTSA Sports Properties has increased year-over-year revenues by 23.4 percent – a third-consecutive year of more than 20 percent annual growth and an increase of more than 88 percent since UTSA became a Playfly Sports property in April 2023.
  • For the first time in school history, UTSA Sports Properties sold a presenting sponsorship to the football field – Ancira Auto Group.

Trademark Licensing

  • Final numbers are in for UTSA’s FY25 trademark licensing program. UTSA’s licensing royalties were up 39 percent during FY25. The average growth in FY25 for American Conference institutions was 7 percent.
  • UTSA’s trademark licensing sales ranked second in the American Conference in FY25 and its trademark licensing royalties was fifth in the league.
  • Over the past eight years, UTSA’s trademark licensing royalties have increased 73 percent.

Football

  • UTSA Football celebrated its 15th season in 2025.
  • The UTSA Football program qualified for its school-record sixth consecutive bowl game in 2025.
  • The Roadrunners drew the third-largest home crowd in program history for the season-opener against Texas State with 45,778 fans in attendance. It also marked the largest single-game student attendance in school history with 6,880 students on hand.
  • UTSA welcomed a total of 146,165 total fans to the Alamodome in 2025 with an average attendance of 24,361 fans this season. The average attendance increased 15.6 percent year-over-year from 2024.
  • UTSA exceeded its football ticket revenue goal for 2025.
  • The Roadrunners welcomed the third-highest single-season average student attendance in program history (2,145). It is a 41 percent year-over-year increase in student attendance.
  • UTSA Football introduced a season-ticket holder entrance and dedicated season-ticket holder concessions at the Alamodome for the first time in 2025.
  • The UTSA Football X account grew by 11 percent since the end of the 2024 season and now has 112,248 total followers.
    • The UTSA Football X account had an engagement rate of 4.1 percent during the 2025 regular season, up 24.4 percent from the 3.3 percent engagement rate during the 2024 campaign.
    • The UTSA Football X account generated 4.6 million impressions during the 2025 regular season.
  • The UTSA Football Facebook account charted 4.9 million impressions during the 2025 regular season.
    • Engagements on the UTSA Football Facebook page increased 6.9 percent during the 2025 regular season as compared to last season, totaling 107,100 engagements.
    • The UTSA Football Facebook account grew by 2,500 fans over the course of the 2025 regular season to 35,683 fans.
  • The UTSA Football Instagram account earned 21.1 million views during the 2025 regular season.
    • The UTSA Football Instagram account grew by 7,400 followers over the course of the 2025 regular season to 44,877 followers.
    • The reach of the UTSA Football Instagram account increased by 53.5 percent from a year ago to 1.4 million.

Soccer

  • The UTSA Soccer team claimed the 2025 American Conference Championship, marking the program’s third all-time league title and first in the American Conference.
  • The Roadrunners made their third all-time NCAA Tournament appearance in 2025.
  • UTSA advanced past No. 3 Memphis in the semifinals of the American Conference Championship. Though counted as a tie due to UTSA advancing on penalty kicks, it marked the highest ranked team the Roadrunners have ever advanced past in program history.
  • The Roadrunners finished the season with a program-record selection day RPI of 63. UTSA also achieved its best RPI rating ever at No. 58 on October 9, 2025.
  • UTSA Soccer set a single-season school record for total attendance with 7,045 fans at Park West during the 2025 campaign. The average attendance mark of 705 was the second-best in Park West history.
    • UTSA finished the 2025 season ranked No. 60 nationally in total attendance and No. 62 in the nation in average attendance.
  • During the 2025 season, UTSA filled Park West to an average stadium capacity of 70.45 percent, a figure that ranked top-20 in the nation.
  • The Roadrunners welcomed four of the top-eight crowds in Park West history this season.
  • UTSA charted four single-match crowds of 900-plus fans for the first time in a single season in school history in 2025, including two crowds of better than 1,000 fans.
  • In its first season ticketing matches in recent history, UTSA reached 170 percent of its season-ticket revenue goal for soccer.
  • Engagements for the UTSA Soccer X account increased 57.5 percent in the 2025 season as compared to the 2024 campaign.
    • The engagement rate for the UTSA Soccer X account was 4.9 percent in 2025 as compared to 3.8 percent in 2024, an increase of 27.2 percent.
    • The UTSA Soccer X account generated 664,494 impressions during the 2025 season, which is an increase of 23.7 percent from the 2024 campaign.
  • The UTSA Soccer Facebook account totaled 225,400 views during the 2025 season.
    • Engagements on the UTSA Soccer Facebook account increased 90 percent during the 2025 season as compared to the 2024 slate.
    • Link clicks from the UTSA Soccer Facebook account 274.8 percent this season from the previous campaign.
  • The UTSA Soccer Instagram account increased by 1,700 followers during the 2025 season.
    • The reach of the UTSA Soccer Instagram account grew from 71.4 percent during the 2025 season compared to last season.
    • Visits to the UTSA Soccer Instagram account were up 40.2 percent this season as compared to the previous campaign.

Volleyball

  • UTSA Volleyball sold a school-record 148 season tickets during the 2025 season, besting last year’s previous record of 132.
  • The Roadrunners finished the 205 regular-season home schedule with the second-best total attendance (11,690) and average attendance (899) marks in program history, which were second only to last year’s record numbers.
    • UTSA finished the 2025 regular season ranked No. 83 nationally in total attendance and No. 87 nationally in average attendance.
  • UTSA welcomed four crowds of better than 1,000 fans to the Convocation Center during the 2025 season.
  • The Roadrunners recorded four of the top-eight home crowds of the Carol Torok era this season, including 1,430 fans in attendance for the match against Rice on Oct. 12.
  • The engagement rate for the UTSA Volleyball X account was 7.5 percent during the 2025 season, up 64.1 percent from last year’s engagement rate of 4.6 percent.
    • The audience for UTSA Volleyball’s X account grew 4.6 percent from last season to 8,917 total followers.
    • Engagements for the UTSA Volleyball X account increased 21.3 percent during the 2025 season as compared to the 2024 campaign.
  • The UTSA Volleyball Facebook account totaled 367,100 views during the 2025 season.
    • Engagements on the UTSA Volleyball Facebook increased 1.25 percent in 2025 as compared to 2024.
    • Link clicks from the UTSA Volleyball Facebook account increased 76.3 percent in the 2025 campaign compared to the 2024 season.
  • The UTSA Volleyball Instagram account received 2.5 million views during the 2025 campaign.
    • The UTSA Volleyball Instagram account grew by 1,600 followers during the 2025 season.
    • The UTSA Volleyball Instagram account reach grew by 3.1 percent to 242,700 over the course of the 2025 campaign.