Katie Meyers is in her second season with UTSA Athletics after joining the staff as Assistant Athletics Director for Creative Services on October 9, 2023.
Meyers oversees UTSA Athletics’ creative, marketing, fan engagement, brand engagement, broadcast and spirit departments. She represents UTSA Athletics on several campus committees, including the University Video Team, the Social Media Collective and the Enrollment and Content Marketing Collective. As part of UTSA’s integration with UT Health San Antonio, Meyers serves on the Brand Guide Working Group. As its Chief Marketing Officer, she represents UTSA Athletics on the American Athletic Conference Marketing Directors group.
Since her arrival, Meyers and her team of nine full-time staff members have led a complete revitalization of the UTSA Athletics brand, fan experience and social media presences.
Under Meyers’ leadership, the promotional efforts of the UTSA Athletics fan engagement unit have helped set all-time single-game attendance records in women’s basketball (2,250 vs. Florida Atlantic on March 1, 2025) and baseball (1,457 vs. Texas State on March 25, 2025). Over the past two seasons, the Roadrunners have set season attendance records in women’s basketball, volleyball, baseball and soccer. In addition, the softball program has sold a record-number of season tickets in two consecutive seasons.
Meyers has been responsible for the development of the UTSA Football Marketing Plan in both 2024 and 2025. The 2024 season saw UTSA Football exceed 10,000 season-ticket holders for the first time since the 2015 campaign. She also enhanced the Alamodome video board and game presentation experience by completely reimagining all in-venue content and tailoring each game’s content to its specific marketing theme. In the fall of 2023, Meyers executed the program’s Friday Night Lights campaign, providing UTSA’s own twist on the hit movie in promotion of the team’s Friday night Senior Day contest vs. South Florida.
Meyers works directly with UTSA’s apparel providers, which has led to highly successful launches of new partnerships with both Homefield and True Brvnd utilizing UTSA student-athletes. Meyers’ social media campaign surrounding the Homefield launch made UTSA the No. 1 selling drop in the Homefield Summer Seven campaign in 2024. She is responsible for the public promotional launch of UTSA’s new apparel partnership with Nike, including the initial announcement that generated more than 186,000 impressions on X.
As a leader in the social strategy for the UTSA Baseball program, Meyers has helped exponentially increase the visibility of the program, which in 2025 claimed the American Athletic Conference regular-season championship and earned a top-25 national ranking. The four social posts surrounding the Roadrunners’ win at No. 8 Texas garnered more than 1.5 million impressions across X and Instagram combined.
In the spring of 2024, Meyers was responsible for bringing UTSA Athletics’ $5 million state-of-the-art broadcast control rooms online and producing the school’s first-ever in-house ESPN+ broadcast. She has built out the Roadrunners’ broadcast team, hiring UTSA’s first Director of Sports Production and Production Assistant. Meyers was invited to speak at the 2024 Sports Video Group College Summit, sharing her knowledge as a panelist in the session Tools of the Trade: How the Latest in Cameras, Graphics, Replay, Encoders and Audio are Enhancing Our Live Broadcasts.
Meyers led the efforts to implement Teamworks Influencer to the department’s nearly 400 student-athletes and provides regular training about brand building and social media to all teams.
Since joining UTSA Athletics, Meyers has been recognized by her peers with multiple awards. In February 2024, she earned the department’s Spirit of the Roadrunner Award, recognizing the core value of excellence. UTSA’s Staff Senate recognized Meyers with its STAR Award in the summer of 2024, which celebrates high achievement through contributions made by staff who further the vision, mission and core values of the university. She also was a semifinalist for the Rising Star Award as part of UTSA’s University Excellence Awards.
Meyers joined UTSA Athletics after serving as the brand manager and social media specialist for Georgia Tech Football. She has a wealth of experience at some of the top brands in collegiate athletics, including UCLA, Notre Dame, Pitt and Tulane. During her time at Notre Dame as Director of Social Media and Student-Athlete Advancement from 2017-2020, Meyers was nominated for two local Emmy awards for student-athlete features that she helped produce.
A native of Los Angeles, Meyers graduated from UCLA in 2015 with a bachelor’s degree in arts with a minor in film/television. She earned a master’s degree in sports administration from Ohio University in 2022.