Joe Thuente was named the Assistant Athletics Director of Marketing at UTSA in the summer of 2018. At UTSA, he oversees the development and implementation of marketing and promotions plans for UTSA football and men’s basketball and also oversees game day production for those sports. Thuente also oversees the day-to-day operations of the marketing department.
Thuente comes to UTSA after four years at the University of South Dakota where he served as the Assistant Athletics Director of Marketing and Game Day Production. At USD, he was responsible for developing marketing and promotions plans for all 17 Coyote sports, as well as overseeing game production and the overall marketing brand for Coyote Athletics. Prior to that, he spent four years at Northwestern University in Evanston, Illinois as the Assistant Director of Marketing. At Northwestern, Thuente was responsible for marketing, promotions and event management for volleyball, women's basketball, wrestling, baseball, softball, lacrosse and field hockey. He also assisted with game day operations for football and men’s basketball.
A native of Johnston, Iowa, Thuente earned a degree in business management from University of Northern Iowa in 2009 and received his master's in intercollegiate athletics leadership from University of Washington the following year. He resides in San Antonio with his wife, Jen.