Ashley Winning Poronsky returned to UTSA Athletics in April 2022 as associate athletics director for development, where she oversees the $70 million Bold Champions capital campaign, the Roadrunner Athletic Fund (RAF) and donor relations. Since joining the team, Poronsky has managed record-breaking fundraising years for the RAF, Giving Day and the Women’s Opportunity Fund. Additionally, Poronsky developed marketing campaigns for the Championship Fund supporting the C-USA football and soccer championship teams, as well as Bold Champions in The American to support the Roadrunners’ transition into the competitive American Athletic Conference.
Prior to returning to UTSA, Poronsky was the deputy athletic director at the University of the Incarnate Word (UIW) from December 2020 to February 2022. As the deputy AD, Poronsky oversaw all areas of external relations, including ticketing, fundraising, sponsorships, media relations and marketing. She was responsible for revenue records for the Cardinals Club, corporate sponsorships and tickets. Additionally, Poronsky served as the sport administrator for men’s tennis, women’s tennis, cheer and dance.
Poronsky joined the Cardinals following nearly two years at UTSA, where she was hired as the director of the Roadrunner Athletic Fund before being promoted to assistant athletics director for development in January 2020. As the assistant AD for development, Poronsky was responsible for the cultivation of 200 major-gift donors and prospects for the $41.5 million Roadrunner Athletics Center of Excellence (RACE) capital campaign, as well as oversight of the Roadrunner Athletic Fund (RAF) where she guided the department to an all-time high in revenue with $365,000 in philanthropic non-per-seat donations in 2019.
Throughout the COVID-19 pandemic, Poronsky oversaw significant changes with donor seating and game day experience plans for football and basketball, while also spearheading a fundraising appeal to help with the financial impact of COVID-19.
Prior to arriving at UTSA, Poronsky spent five years with the University of Texas athletics department, first as the director of events and stewardship before being promoted and spending the final four years as the director of development campaigns and communications. Her primary responsibilities for the Longhorns included creating and executing a strategy for fundraising campaigns for the Longhorn Foundation as well as ensuring high-quality donor engagement for more than 15,000 Longhorn Foundation members.
Poronsky added over $2 million in annual donations and led three record-breaking membership drives at Texas. Additionally, she created marketing materials for five campaigns and three multi-year scholarship endowment campaigns that raised over $100 million.
Before joining the Longhorns, Poronsky was the assistant director of development, annual giving for the Ole Miss Athletics Foundation, where she was responsible for the cultivation and customer service of 8,600 donors. She also managed a portfolio of prospects for the $150 million Forward Together capital campaign, securing capital gift agreements totaling more than $500,000.
From 2012-13, Poronsky was the director of development for the Southeastern Louisiana athletics department. While with the Lions, she handled the daily management of the Lion Athletics Association and philanthropic gifts to Athletics.
Poronsky started her Athletics career at LSU, going from a game management graduate assistant to a special projects assistant and ultimately a special events and community relations coordinator, where she oversaw the revitalization of the LSU National L Club and coordinated membership initiatives, programming and events for former letterwinners.
Poronsky has two degrees from LSU, a Bachelor of Arts in political science (December 2006) and a Master of Science in sports management (December 2008). She is married to 2005 Texas football National Champion offensive tackle Bradley Poronsky and has a stepson, Preston.
Prior to returning to UTSA, Poronsky was the deputy athletic director at the University of the Incarnate Word (UIW) from December 2020 to February 2022. As the deputy AD, Poronsky oversaw all areas of external relations, including ticketing, fundraising, sponsorships, media relations and marketing. She was responsible for revenue records for the Cardinals Club, corporate sponsorships and tickets. Additionally, Poronsky served as the sport administrator for men’s tennis, women’s tennis, cheer and dance.
Poronsky joined the Cardinals following nearly two years at UTSA, where she was hired as the director of the Roadrunner Athletic Fund before being promoted to assistant athletics director for development in January 2020. As the assistant AD for development, Poronsky was responsible for the cultivation of 200 major-gift donors and prospects for the $41.5 million Roadrunner Athletics Center of Excellence (RACE) capital campaign, as well as oversight of the Roadrunner Athletic Fund (RAF) where she guided the department to an all-time high in revenue with $365,000 in philanthropic non-per-seat donations in 2019.
Throughout the COVID-19 pandemic, Poronsky oversaw significant changes with donor seating and game day experience plans for football and basketball, while also spearheading a fundraising appeal to help with the financial impact of COVID-19.
Prior to arriving at UTSA, Poronsky spent five years with the University of Texas athletics department, first as the director of events and stewardship before being promoted and spending the final four years as the director of development campaigns and communications. Her primary responsibilities for the Longhorns included creating and executing a strategy for fundraising campaigns for the Longhorn Foundation as well as ensuring high-quality donor engagement for more than 15,000 Longhorn Foundation members.
Poronsky added over $2 million in annual donations and led three record-breaking membership drives at Texas. Additionally, she created marketing materials for five campaigns and three multi-year scholarship endowment campaigns that raised over $100 million.
Before joining the Longhorns, Poronsky was the assistant director of development, annual giving for the Ole Miss Athletics Foundation, where she was responsible for the cultivation and customer service of 8,600 donors. She also managed a portfolio of prospects for the $150 million Forward Together capital campaign, securing capital gift agreements totaling more than $500,000.
From 2012-13, Poronsky was the director of development for the Southeastern Louisiana athletics department. While with the Lions, she handled the daily management of the Lion Athletics Association and philanthropic gifts to Athletics.
Poronsky started her Athletics career at LSU, going from a game management graduate assistant to a special projects assistant and ultimately a special events and community relations coordinator, where she oversaw the revitalization of the LSU National L Club and coordinated membership initiatives, programming and events for former letterwinners.
Poronsky has two degrees from LSU, a Bachelor of Arts in political science (December 2006) and a Master of Science in sports management (December 2008). She is married to 2005 Texas football National Champion offensive tackle Bradley Poronsky and has a stepson, Preston.