SAN ANTONIO – UTSA Athletics announced on Thursday a partnership with The Jank to create Rowdy’s Beak Heat BBQ, a gourmet barbecue sauce that will officially launch on Oct. 17 with a pregame tasting and bottle pickup during the tailgate prior to the UTSA football game against Navy at the Alamodome.
Preorders are now available at UTSA.pro/BeakHeat.
Rowdy’s Beak Heat BBQ is available in both 7-ounce plastic and 16-ounce glass bottles.
Fans making preorders will be able to pick them up at the Rowdy Campus Store on the main campus or at their tailgating locations in Lot B and the HEB Plaza on Oct. 17. Fans can also choose to have their orders shipped to them.
Fans will be able to purchase both types of bottles at the tailgate while supplies last. Additionally, 7-ounce bottles will be available for sale during the game at kiosks by sections 106 and 118 in addition to the club level.
Following the launch event, Rowdy’s Beak Heat BBQ will be available for purchase online as well as at the Rowdy Campus Store.
“This is an incredible opportunity to spread the Roadrunners brand throughout San Antonio in a unique way,” UTSA Vice President for Intercollegiate Athletics Lisa Campos said. “Having a branded barbecue sauce sends a powerful message about the growth and impact of UTSA Athletics.”
Rowdy’s Beak Heat BBQ brings a bold balance of sweet, tangy and just enough heat to let fans know it’s there. Smooth, rich, and packed with personality, Rowdy’s Beak Heat BBQ delivers a touch of sweetness, a distinctive tang, and a subtle kick that keeps fans coming back for another bite. It’s gluten-free and made without high-fructose corn syrup or MSG.
The 7-ounce bottle, also known as “the Roadrunner,” is a convenient, travel-friendly bottle made for fans on the move, whether they’re going to tailgates, watch parties, or away games. The Roadrunner is small enough to travel and is packed with the same Beak Heat flavor, giving fans a new way to bring a taste of the 210 wherever the Roadrunners go.
“This partnership is bigger than barbecue sauce. It’s about creating something that Roadrunners fans can call their own,” said Lamar Jones, the owner of The Jank. “From the flavor of Beak Heat to the Roadrunner bottle you can literally take on the road, we wanted every detail to feel connected to UTSA, San Antonio, and the pride of the 210.”
UTSA Athletics is believed to be the 10th college athletics department with a branded barbecue sauce, joining Appalachian State, NC State, Nevada, North Carolina, Old Dominion, Penn State, Sam Houston, UTEP, and UTRGV. Other institutions with branded barbecue sauce include Cal Poly and Texas A&M.