SAN ANTONIO – The UTSA Sports Properties team has swept the awards categories within its group as part of the annual recognition of Playfly Sports HighFlyers. Annually, 20 Playfly Sports employees are selected as HighFlyers. The selection of three staff members from a single property marks the first-ever clean sweep of all eligible employees by a Playfly Sports property.
The honorees are General Manager Robert Stockhausen, Director of Corporate Sponsorships Blake Parker and Senior Partner Services Specialist Humberto DeLeon. They were recognized as the best within Group B, which includes many of the most recognizable brands in NCAA Division I.
The 2025-26 year has been a historic one for the UTSA Sports Properties team. This year’s accomplishments include an all-time record 29 new sponsors and an all-time record for total revenue. That revenue figure is a 22.5 percent year-over-year increase from 2024-25 and a 90 percent increase in annual revenue since 2023 when Playfly Sports began as UTSA’s multimedia rights holder.
The UTSA Sports Properties Team, led by Stockhausen who is an at-large honoree this year and a HighFlyer for the second consecutive year, achieved 99 percent retention of its FY25 sponsor revenue. Among this year’s notables:
- For the first time, UTSA Athletics had a football field sponsor (Ancira) and a football field-goal net sponsor (Kahlig Auto Group).
- The Roadrunners welcomed the first-ever Mexican-based sponsor of an American college sports program in JUMEX.
- UTSA became the first college sports program to be sponsored by the U.S. Space Force.
- La Panaderia became the first-ever sponsor of the UTSA Cheer program.
- ZOA Energy Drink became the first-ever sponsor of the Spirit of San Antonio Band.
- New sponsors include: JUMEX, Las Palapas, OCI Energy, ShurMed EMS, County Line BBQ, La Panaderia and the U.S. Space Force.
Director of Corporate Sponsorships Blake Parker was named the Group B Sales Representative of the Year. Parker, who joined UTSA Sports Properties in March 2024 and was elevated to the director role in September 2025, was responsible for managing 13 new deals for the Roadrunners. He more than doubled his individual sales goal for the second consecutive year. Parker sold the first-ever UTSA Football bench shades and baseball dugout tops. He was responsible for the innovative sponsorship with La Panaderia, which became the first-ever sponsor of UTSA Cheer and the first-ever patch sponsor of the UTSA Football practice jerseys.
Senior Partnership Services Specialist Humberto DeLeon was named the Group B Service Representative of the Year. DeLeon, who joined UTSA Sports Properties in March 2024 and was promoted in September 2025, helped drive 99 percent retention of FY25 billing and lead a 22.5 percent increase in billing with no lost contracts. He has helped lead 98 percent of collections towards UTSA’s FY26 revenue to date. DeLeon is responsible for collaborating with the UTSA Athletics Fan Engagement team on all in-game activations, including coordination of student intern staffing, to help create one of the best in-game football environments in the Group of 5. He is the lone service representative for all of UTSA’s 84 accounts and, in the interim, managed the sales accounts of a previous representative during the summer of 2025.
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ABOUT UTSA SPORTS PROPERTIES
UTSA Sports Properties is the locally based, exclusive multimedia rightsholder for UTSA Athletics. As a part of the Playfly Sports Properties portfolio of nearly 40 collegiate and high school state association properties, the UTSA Sports Properties team connects brands to UTSA’s passionate and deeply rooted fanbase. Through broadcast, in-arena, experiential, and technology-based marketing and media solutions, Playfly Sports Properties’ fully scalable platform provides marketers unparalleled access to the most highly engaged audiences on a local and national level. Playfly Sports Properties is a division of Playfly Sports. Connect with the UTSA Sports Properties team by visiting https://goutsa.com/utsa-sports-properties.
ABOUT PLAYFLY SPORTS
Playfly Sports, the sports industry’s leading revenue maximization company, drives growth for its partners across the sports ecosystem – including 2,000+ brands, 100+ professional teams, 65+ college athletic departments, all U.S. local sports networks and associated streaming platforms, and other marquee properties. Its fan engagement platform allows its partners to reach and engage over 85% of all U.S sports fans. Playfly builds and implements custom strategies across media, sponsorship, premium experiences, ticketing and fan engagement offerings through proprietary data, innovative technology and compelling storytelling. Playfly operates an expansive portfolio of services with a data-driven and fan-focused approach to maximize revenue yield in key growth areas, such as media, sponsorship, ticketing, premium experiences and fan engagement offerings. Founded in September of 2020, Playfly Sports is now home to approximately 1,000 team members located across 43 U.S. states and internationally dedicated to maximizing the impact of highly passionate local sports fans. The company has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To learn more, follow Playfly Sports on social media platforms or visit www.Playfly.com.
ABOUT UTSA ATHLETICS
The UTSA Department of Intercollegiate Athletics offers 17 sports at the NCAA Division I level as a member of the American Conference. UTSA boasts more than 80 conference championships, over 60 NCAA postseason appearances and more than 65 All-Americans since its inaugural year in 1981. UTSA Athletics transforms lives as San Antonio's nationally recognized NCAA Division I program. UTSA Athletics develops champions in the classroom, in competition and in life, while serving as an integral part of the undergraduate student experience, enhancing the visibility of the university and engaging the community.