SAN ANTONIO – UTSA Athletics has named Tanya Perez Associate Athletics Director for Ticket Sales and Retention, Vice President for Intercollegiate Athletics Lisa Campos announced Monday.
Perez joins the Roadrunners with more than 15 years of experience in professional sports, most recently as Vice President of Business Operations for the Corpus Christi Ice Rays of the North American Hockey League. Since joining the Ice Rays in October 2023, Perez helped increase attendance by 16 percent, game-night revenue by 32 percent and ticket sales by 41 percent.
“I am thrilled to welcome Tanya Perez to UTSA Athletics as the Associate AD for Ticket Sales and Retention,” said Lisa Campos, UTSA Vice President for Intercollegiate Athletics. “Her proven success in driving ticket sales, growing fan bases and leading high-performing sales and service teams will be instrumental in our success. Her deep ties to San Antonio will be a tremendous asset as we unite the community in support of the Roadrunners.”
Before joining the Ice Rays, Perez spent nearly 11 years in increasingly responsible roles with Spurs Sports and Entertainment, rising to the position of Associate Manager of Premium Memberships. She trained, managed and developed the Premium Memberships Team, which was responsible for the retention of more than 600 accounts. Perez also directed all planning and execution for premium season ticket member events.
“I am thrilled to join the UTSA community,” Perez said. “This is an exciting opportunity to contribute to the growth of the UTSA fan base and I look forward to helping expand the support of our Roadrunners."
Perez earned her bachelor of arts degree in communications, media and television from Texas A&M University-Corpus Christi in 2009. She graduated from the North San Antonio Chamber of Commerce’s Leadership Lab in 2018.