SAN ANTONIO – UTSA Athletics on Thursday launched the Rowdy Creative Agency to enhance the department’s brand visibility, directly support student-athlete brand building, drive storytelling and expand the fan experience. Bringing together staff from brand engagement, broadcast, communications, creative, fan experience and spirit under one umbrella will allow the Roadrunners to continue to drive innovation and creativity.
The Rowdy Creative Agency consists of 15 full-time staff members, a graduate assistant, a student assistant and more than 40 student interns, volunteers and work-study students.
Under the direction of Brad Smith, Deputy Athletics Director for External Affairs, the Rowdy Creative Agency leadership team will be comprised of Sean Cartell, Senior Associate Athletics Director and the department’s Chief Communications Officer; Katie Meyers, who has served as Assistant Athletics Director for Creative Services, will add oversight of the fan engagement unit, in addition to her responsibilities leading the broadcast and creative units, as well as oversight of the spirit program; Kyle Stephens, Associate Athletics Director for Communications, is entering his 22nd year at UTSA and is in the midst of his 19th year directing the communications unit.
“We are excited to integrate these dynamic units into the Rowdy Creative Agency,” said Lisa Campos, Vice President for Intercollegiate Athletics. “These talented individuals have been incredibly innovative in telling our student-athlete stories and creating a terrific gameday experience for our fans. In the current era of college athletics, bringing together these units within the Rowdy Creative Agency will be paramount in supporting our student-athletes and uniting our community.”
In addition to the Rowdy Creative Agency’s full-time staff members, Anali Benavides will move into the role of Fan Engagement Graduate Assistant and Jacob Ramirez into the role of Creative Student Assistant. Both have served as undergraduate student interns within their respective units throughout their collegiate careers.
Rowdy Creative Agency Leadership Team
Senior Associate Athletics Director: Sean Cartell
Associate Athletics Director/Communications: Kyle Stephens
Assistant Athletics Director/Creative Services: Katie Meyers
Broadcast Staff
Director of Sports Production: Elliott Greisen
Sports Production Assistant: Aaron Magill
Communications Staff
Associate Athletics Communications Director: Michael Stambaugh
Assistant Athletics Communications Director: Ryan Smith
Assistant Athletics Communications Director: Kaden Chumbley
Creative Staff
Media Specialist: Dylan Trevino
Media Specialist: Jake Rosas
Graphic Designer: Matthew Guth
Graphic Designer: Jacob Hernandez
Creative Student Assistant: Jacob Ramirez
Fan Engagement Staff
Fan Engagement Associate: Israel Vasquez
Fan Engagement Associate: Jeffrey Michel
Fan Engagement Graduate Assistant: Anali Benavides
Spirit Staff
Head Cheer Coach and Mascot Coordinator: Ashley Johnson