SAN ANTONIO — The UTSA Department of Intercollegiate Athletics has unveiled Runners Go Bold, a comprehensive name, image and likeness program that will provide UTSA student-athletes with the knowledge and skills to build their personal brands and to maximize their platforms.
Runners Go Bold will focus on three essential areas — Personal Branding and Brand Management, Financial Literacy, and Business Development and Entrepreneurship, with room for future growth and expansion. Student-athletes will be educated on all aspects of these critical areas and better understand their rights, responsibilities and limitations as student-athletes under any NIL-related legislation introduced this year and beyond.
"The UTSA brand continues to expand both within the San Antonio region and across the country," UTSA Vice President for Intercollegiate Athletics Lisa Campos said. "In alignment with the vision of our university and athletics department, Runners Go Bold will help our student-athletes develop and manage their personal brand and effectively use social media to grow their platforms."
Runners Go Bold will provide innovative curriculum including social entrepreneurship, cash flow management, savings and investment strategies and business plan development. It will be delivered through workshop sessions provided by university and external partners, as well as through on-demand resources available through the Roadrunner Leadership and Professional Development Academy.
"We're thrilled to be able to team up with campus and external resources for Runners Go Bold," Campos said. "This partnership will allow us to provide educational opportunities for our student-athletes and help position them for success now and in their future endeavors. It's an exciting time to be a part of the bold vision Dr. Eighmy has for our university."
With a growing alumni base of more than 140,000 strong, there are numerous opportunities available to UTSA student-athletes to connect and network with leaders in the business world and communities in the state, across the nation and worldwide. Runners Go Bold will help arm them with the tools necessary to succeed now and in the future.
UTSA is a nationally and internationally recognized top institution, with accolades focused on its Hispanic-serving status, military affiliation, campus safety and academic prowess. Located in the nation's seventh-largest city and within close proximity to four of the 15 most-populated cities, UTSA is uniquely positioned in one of the fastest-growing regions and states in the country.
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